Libraries Passion Prosper Purpose
- Hired research firm KRC
- Key Message Tagline
- Library card is the brand – Smartest Card – knowledge smarts
- Talking points
- partners for vibrant educated communities
- partners was chosen for a reason – toned down
- essential for a free people
Mayor R.T. Rybak couldn’t make it
Mike speaking for him
Urban Libraries Council
Making cities stronger
- Publication “How to start a business in Minneapolis”
- business plans
- working through the county
- 20 page document
- Strategic Plan Language of Closing the Gap
- Mayor’s speech to the city
- “Economic Opportunity in a City that Works”
- www.ci.minneapolis.mn.us/mayor/speeches/speech_sotc2008.asp
- mayor outlined economic development of the city
- Build an investment strategy in youth
- Three part program to the Minneapolis Promise
- working closely with the libraries
- 1. Step up – at the university – interns – University of Minnesota
- effective feeder system for young persons of color
- 2. College and Career centers at every Minneapolis High School
- online
- 3. Free College
- 720 High School students went to school for free
- Founders free tuition program
Amy Ryan Director Hennepin County Library
- Strengthen Partnerships
- Foster non-traditional Partnerships
- Hennepin merged with City of Minneapolis
- Better governance
- streamline services
- Lifelong learning
- the people’s university
- the old model needs to be updated
- 21st century library with an interactive learning environment
- People are now looking for librarian’s to help them navigate the 6 billion hits on google
- Moving away from 1 to 1 reference and towards 1 to many
- in the community – online -
- Importance of early literacy
- Importance of online resources
- HCL’s award winning website
- Partnerships
- Head Start
- connect with 1500 families every year
- Read to me
- incarcerated parent records story – book sent to home
- upon release set up with early literacy materials
- Two Literacy Mobiles
- go to where your users are
- cultural fairs, school events
- Serving New Americans
- HCL’s website World Links
- specific resources that welcome new americans to the county
- Welcome Stranger
- Urban Libraries Council
- Business information
- grassroots
- Micro entrepreneur and Business Planning Building
- Library as Place
- for families
- free
- generator of economic development
- Henn. Co. Board of Commissioners approved expansion of library hours
- paid for with the overage of tax revenue from Ballpark
- Sunday hours – family time
- Marketing materials from HCL displayed
- New Central opened 2yrs ago
- teen section
- new american section
- Space Allocation 30/30/40
- 30% children, 30% teen, 40% adult
Carlos Manjarrez, Senior Research Associate – Urban Institute
- Return on Investment and Monetizing what Libraries Do
- Shared a story about his visit to the mall of america
- fulfilling certain needs in many different ways
- at end of search, transaction, walk away with what we needed
- obvious analogies to libraries
- Information Literacy
- Job seekers
- Libraries in business of building human and social capital
- Economic environment
- communities amenities
- workforce
- opportunities
- Conversations
- not framed in the typical manner
- difficult to monetize – and in some cases you don’t want to
- meeting specific needs
- really important needs in economic and private sphere
- example – memphis library move – physical placement of the library
- front door wasn’t facing well healed community or lower income community
- right in btwn the two – symbolic
Mike – Far more likely that someone (70%) will be trained for employment and retained than a business startup succeed — (29%) nature of the beast.
Amy, Director – Guys Read – very important that we quantify the impact of what we’re doing
