Web 2.0
Maney
Tucson Pima Library
Libraries are notorious for being behind the curve.
- meeting yesterday’s needs today
- we love databases but we hide them from our users
Web 2.0 Levels the playing field
- magic wand idea
Web 2.0 is
- social
- collaborative
- creative
- personal
Web 2.0 is about customization – individuality
It’s your library – we should make it your library with tools
- think about goals which drive services to your community
Aren’t they just going to ignore me? Maybe
What do I do? Experiment
- These technologies can’t be understood in the abstract
Designing for uncertainty – motto of the virtual library
Flickr slideshow wrapped in a website
LibraryThing – what engages your user
Teens made videos on YouTube – and the users are engaging
Online Summer Reading
- eVanced – 300 book reviews from teens – worked
- Teen Book & Poetry forum didn’t work
- threaded
- Don’t be thwarted by failure
2.0
- my life
- your life
- our life
- there is no failure
We use people
- you can’t do it all
- have a team
- focus
Don’t forget your staff
Wiki people
- Wetpaint private login
- 23 things program – over 200 libraries have done this
- using a wiki for the FAQ
- it’s not going away – you can’t ignore it
What have we learned?
- 2.0 website is moving towards conversation
- new way of interacting and connecting with your library
It’s all about you.
Michael Stephens
Where are we now
OCLC – library website use is down 20%
hometown library recently blocked access to facebook and myspace
Is a link to your library’s website in wikipedia
The Wii is hot
Business week found young adults are creators of content
How should the library evolve?
- Ask Here instead of Reference
- Nashville Public LIbrary teen page
- roving reference
- flickr
The Library is transparent
- we are told how the library is spending its money
- speak in a human voice “human conversations sound human” – Cluetrain Manifesto
- say yes
- Hennepin County Library has commenting inside their catalog
- throw out the culture of perfect “let’s look at this one more time before we send this upstairs”
- let the library play
The library is human
Please bring your heart with you to work
Control Fades
Meet the Mission
Convey the Vision
- if it fits in the mission – do it
3 things
- Learn to learn
- Adapt to Change
- Scan the Horizon
Blyberg
Keen on 2.0
Fundamental ideological splits
Andrew Keen – cult of the amateur
Getting a handle on what it means to us
Reasons why we shouldn’t be involved with Web 2.0
- The Great Seduction – Eleven Fashionable Thoughts about Digital Utopianism
- Blyberg: Web 2.0 is the practical application of a network coupled with….
“Writing has never been a democratic process.”
“Ambiguity and paradox are all part of the picture, and that’s ok.” We need to learn to accept it and move on.
Andrew Keen’s manifesto is a wonderful example of what can happen to us if we submit to fear.
Q&A
How do we balance the privacy vs access issues?
- Stephens - King said – if there is filtering in libraries – and somebody says let me in – they have to let you in
- Illinois had a state initiative to block social networking sites
- Blyberg - our notions of privacy are antiquated
- if you are online – at some point you need to submit information about yourself
- talk to our patrons candidly
- these are the risks – we would like to show you how to avoid them
- Stephens - We have a great opportunity to be guides
- especially with teens
- jenny levine – strategy guide