Yezbick.com

Sexy Senior programming at your library
- Outreach
- instead of grandparents bringing grandchildren to storytime - taking the storytime to the grandparents - or even just an assisted living facility
- younger parents take pleasure in this - their own parents live further away - and this is a way for them to introduce their children to older adults - Primetime Readers
- Two Part Program started for school age students - teens and tweens
- Reading
- Chapter books don’t work as well as single reads
- Old time radio scripts
- Activities
- Bingo
- Tie-ins to the Reading
- heroes
- collectibles
- New Technology
- Senior Mornings
- Senior specific computer classes
- Enjoy learning with their peers
- Mousercize / Mouserobics
- Gaming
- Wii
- Partnered with the Schools
- Wii bit of fun
- Bring an older friend
- Bowling Tournament
- Encouraged to dress as a team
- 150 people attended
- Families brought cookies
- 5th grader set up miis prior
- variety
- entire families attended
- asked about practicing
- everybody got a trophy - called the local bowling alley and asked for “bad pins” - received 100 pins
- Vblogging
- Bethelparkcheckitout.blogspot.com
- cable access
- google video / youtube
- presidential campaign - liberty and literacy for all slogan
- easy to do if you don’t mind public humiliation
- therapy dog and handler

- Laughter Club - 3 per month - 2.5 years
- idea came from senior
- folder with “laughter club” written on it
- Senior Residence
- What is a laughter club
- Improve health
- reduce stress
- feel more positive and optimistic
- what happens
- breathing
- stretching
- laughter exercising
- good-hearted living
- Unique features
- no jokes in laughter club
- sounds of laughter and motion create exercise
- simulated laughter stimulates laughter
- laughter exercises done in group setting
- led by a certified laugher leader
All you need is a willingness to laugh
- how do you become a laughter leader
- www.worldlaughtertour.com
- What does it cost?
- $400 for training workshop
- texts separately
- $75 annual registration
- $45 annual certification renewal
- can be run for free or a fee
- Why Laughter is Good for you
- reduces stress

Libraries Passion Prosper Purpose
- Hired research firm KRC
- Key Message Tagline
- Library card is the brand - Smartest Card - knowledge smarts

- Talking points
- partners for vibrant educated communities
- partners was chosen for a reason - toned down
- essential for a free people

Mayor R.T. Rybak couldn’t make it
Mike speaking for him
Urban Libraries Council
Making cities stronger
- Publication “How to start a business in Minneapolis”
- business plans
- working through the county
- 20 page document
- Strategic Plan Language of Closing the Gap
- Mayor’s speech to the city
- “Economic Opportunity in a City that Works”
- www.ci.minneapolis.mn.us/mayor/speeches/speech_sotc2008.asp
- mayor outlined economic development of the city

- Build an investment strategy in youth
- Three part program to the Minneapolis Promise
- working closely with the libraries
- 1. Step up - at the university - interns - University of Minnesota
- effective feeder system for young persons of color
- 2. College and Career centers at every Minneapolis High School
- online
- 3. Free College
- 720 High School students went to school for free
- Founders free tuition program

Amy Ryan Director Hennepin County Library

- Strengthen Partnerships
- Foster non-traditional Partnerships

- Hennepin merged with City of Minneapolis
- Better governance
- streamline services

- Lifelong learning
- the people’s university
- the old model needs to be updated

- 21st century library with an interactive learning environment
- People are now looking for librarian’s to help them navigate the 6 billion hits on google
- Moving away from 1 to 1 reference and towards 1 to many
- in the community - online -

- Importance of early literacy
- Importance of online resources
- HCL’s award winning website
- Partnerships
- Head Start
- connect with 1500 families every year
- Read to me
- incarcerated parent records story - book sent to home
- upon release set up with early literacy materials
- Two Literacy Mobiles
- go to where your users are
- cultural fairs, school events
- Serving New Americans
- HCL’s website World Links
- specific resources that welcome new americans to the county
- Welcome Stranger
- Urban Libraries Council

- Business information
- grassroots
- Micro entrepreneur and Business Planning Building

- Library as Place
- for families
- free
- generator of economic development
- Henn. Co. Board of Commissioners approved expansion of library hours
- paid for with the overage of tax revenue from Ballpark
- Sunday hours - family time

- Marketing materials from HCL displayed
- New Central opened 2yrs ago
- teen section
- new american section

- Space Allocation 30/30/40
- 30% children, 30% teen, 40% adult

Carlos Manjarrez, Senior Research Associate - Urban Institute
- Return on Investment and Monetizing what Libraries Do
- Shared a story about his visit to the mall of america
- fulfilling certain needs in many different ways
- at end of search, transaction, walk away with what we needed
- obvious analogies to libraries
- Information Literacy
- Job seekers
- Libraries in business of building human and social capital
- Economic environment
- communities amenities
- workforce
- opportunities
- Conversations
- not framed in the typical manner
- difficult to monetize - and in some cases you don’t want to
- meeting specific needs
- really important needs in economic and private sphere
- example - memphis library move - physical placement of the library
- front door wasn’t facing well healed community or lower income community
- right in btwn the two - symbolic

Mike - Far more likely that someone (70%) will be trained for employment and retained than a business startup succeed — (29%) nature of the beast.
Amy, Director - Guys Read - very important that we quantify the impact of what we’re doing

Rx for RA

Rx for Small Libraries
Carmel Clay Public Library

3 desks - Reference / Technology / Reader’s Advisory
Not just RA - busy part of the library
Commitment is made to RA

Initial Training
- from manager
- 2 weeks
- bookmarks / displays
- pics of librarians with books with lists
- how to talk to readers

Genre study
- flexibility
- romance (chocolates)
- westerns (cowboy hats)

Reader’s Advisory for the Public Library - Joyce G. Saricks

Appeal Annotations

Library Journal Article 2007

Genre study
- core list of authors
- Homework
- CCPL Sample Annotation
- helps to think about the book

Joyce Saricks column - write a reader profile

Cross training
- useful books and websites - how to use
- return to the starting point - reread Saricks

Medium Sized Library

Web 2.0
Maney
Tucson Pima Library

Libraries are notorious for being behind the curve.
- meeting yesterday’s needs today
- we love databases but we hide them from our users

Web 2.0 Levels the playing field
- magic wand idea

Web 2.0 is
- social
- collaborative
- creative
- personal

Web 2.0 is about customization - individuality
It’s your library - we should make it your library with tools
- think about goals which drive services to your community

Aren’t they just going to ignore me? Maybe
What do I do? Experiment
- These technologies can’t be understood in the abstract
Designing for uncertainty - motto of the virtual library

Flickr slideshow wrapped in a website
LibraryThing - what engages your user
Teens made videos on YouTube - and the users are engaging

Online Summer Reading
- eVanced - 300 book reviews from teens - worked
- Teen Book & Poetry forum didn’t work
- threaded
- Don’t be thwarted by failure

2.0
- my life
- your life
- our life
- there is no failure

We use people
- you can’t do it all
- have a team
- focus

Don’t forget your staff

Wiki people
- Wetpaint private login
- 23 things program - over 200 libraries have done this
- using a wiki for the FAQ
- it’s not going away - you can’t ignore it

What have we learned?
- 2.0 website is moving towards conversation
- new way of interacting and connecting with your library

It’s all about you.

Michael Stephens

Where are we now
OCLC - library website use is down 20%

hometown library recently blocked access to facebook and myspace

Is a link to your library’s website in wikipedia

The Wii is hot

Business week found young adults are creators of content

How should the library evolve?
- Ask Here instead of Reference
- Nashville Public LIbrary teen page
- roving reference
- flickr

The Library is transparent
- we are told how the library is spending its money
- speak in a human voice “human conversations sound human” - Cluetrain Manifesto
- say yes
- Hennepin County Library has commenting inside their catalog
- throw out the culture of perfect “let’s look at this one more time before we send this upstairs”
- let the library play

The library is human

Please bring your heart with you to work

Control Fades

Meet the Mission
Convey the Vision
- if it fits in the mission - do it

3 things
- Learn to learn
- Adapt to Change
- Scan the Horizon

Blyberg
Keen on 2.0

Fundamental ideological splits
Andrew Keen - cult of the amateur

Getting a handle on what it means to us

Reasons why we shouldn’t be involved with Web 2.0
- The Great Seduction - Eleven Fashionable Thoughts about Digital Utopianism

- Blyberg: Web 2.0 is the practical application of a network coupled with….

“Writing has never been a democratic process.”

“Ambiguity and paradox are all part of the picture, and that’s ok.” We need to learn to accept it and move on.

Andrew Keen’s manifesto is a wonderful example of what can happen to us if we submit to fear.

Q&A
How do we balance the privacy vs access issues?
- Stephens - King said - if there is filtering in libraries - and somebody says let me in - they have to let you in
- Illinois had a state initiative to block social networking sites

- Blyberg - our notions of privacy are antiquated
- if you are online - at some point you need to submit information about yourself
- talk to our patrons candidly
- these are the risks - we would like to show you how to avoid them

- Stephens - We have a great opportunity to be guides
- especially with teens
- jenny levine - strategy guide

Tupac Shakur Langston Hughes
Cultural Messages
Mr. Jackson

Langston Hughes -
- people’s poet - the cultural messenger of Harlem for that period
- one of the most versatile and controversial writers of the 20th century. 860 poems.
- prolific writer, poetry has been translated into 60 different languages
- essay “My America” excerpt - 1943
- poem “Freedom’s Plough”

Spoken Word
- so much history can be found in the home just by talking to the elders
- “I am the darker brother” an anthology of modern poems by african-americans
- “Life ain’t no crystal stair”

Used the terms African, Black and Negro interchangeably which was uncommon in that time
- Nikki Giovanni, Oscar Brown, Gill Scott Heron., Sterling Brown

Watergate Blues
We Beg Your Pardon America
“Oatmeal Man - Gerald Ford”
AuH2o goldwater

Heron’s Generation
- series of poets
- Smokey Robinson
- Marvin Gaye - What’s Going On
- Curtis Mayfield - Choice of Colors
- Donny Hathaway
- KRS-One - knowledge reins supreme

Common Traits in Shakur and Langston Hughes - political family
son of black panther parents
raised in womb of imprisoned mother
wants to be a revolutionary when he grows up

Shakur’s Book
- His aspirations
- Shakur’s use of the term “nigga”
- never ignorant getting goals accomplished
- what do you accomplish by being a n?
- where do you go from being a n?
- as you raise your children - what do you pass on to them as n?
- they don’t see themselves moving beyond 21
- now a cross cultural term
- how does that move society forward?

Common Themes
- warrior poems
- poems with rose in the title
- sensitivity and strength

Two different sides of Tupac
- the one saddened by what he saw
- wanting to speak about those issues
- talked about heroes - Huey Newton and Nelson Mandela
- “Where there’s a will there’s a world”

Remember when hip-hop was supposed to die out? It’s been some 20 years now…